Devrift
Logo, Brand concept, Graphic language, Pitch deck, One-pager, Social
A brand built from zero for a startup bridging tech companies and offshore developers: logo, graphic language, pitch deck and one-pager.
Context
Devrift is an early-stage startup that builds dedicated offshore development teams for tech companies. They started with nothing: no name in the market, no look, no materials.
I created all of it, from the logo and the brand concept to the graphic language, the pitch deck and the one-pager.
The idea
Bridging the dev rift. The mark is a chevron that points forward and links two sides; it becomes the brand's main shape, joined by a fine line with nodes for the connection between a company and its developers.
Style guide
Grid paper and charcoal, lime as the signal color and purple as its partner. Space Grotesk throughout, browser windows and offset-shadow cards, numbered nodes, and line-and-fill illustrations.
Pitch deck
The pitch, from the problem to the model, the team and the reach.
One-pager
The same story on a single page, built to work as a site.
Social
A launch set of posts in the same language.
Role: Brand, graphic language and all launch materials
Space Grotesk
Regular · Medium · Semibold
Bridging the dev rift.
Managed offshore development services tailored for development teams in tech companies.
Offset-shadow card
